Only for the long term, serious and large scale customers.
Web analytics, Audience management, Tag management, Media reporting. Adobe Marketing Cloud offers us a way to put all of our data (1st, …
Overview
What is Adobe Marketing Cloud?
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel…
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What is Adobe Marketing Cloud?
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross…
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Frequently Asked Questions
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.
Alterian Real-Time CX Platform, HCL Unica, and Oracle Siebel Enterprise Marketing Suite (discontinued) are common alternatives for Adobe Marketing Cloud.
The most common users of Adobe Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
January 14, 2019
Adobe Marketing Cloud is a Powerful, but Pricey Tool
We use Adobe Marketing Cloud to track and implement marketing campaigns for our site. Only a few departments in our organization have first-hand use of the tool, but its effects are felt across our entire company. We use the analytics outputs to gauge the success of a campaign and make decisions on how future campaigns will run. Adobe Marketing Cloud is really a great tool to handle every aspect of our marketing strategy.
- Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly.
- While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now.
- Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.
- Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
- The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
- Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
- The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
- Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
- We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
We use Adobe Marketing Cloud as one of the key solutions for digital marketing and its entire ecosystem. We use it with some of our clients, to help us with the key issues we address with our clients, such as investment optimization, relevant analytics, data prediction, anomalies, audience building, and campaign segmentation, among others.
- Integration with several tools of the Adobe Suite and the main marketing platforms
- Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
- Customizable. The Marketing Cloud is moldable according to your business needs.
- The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
- Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
- With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization
In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
March 24, 2017
Adobe Marketing Cloud is a giant among its competitors
Adobe Marketing Cloud is pretty revolutionary when it comes to data storage – specifically for marketing, since it doesn’t keep information in a single folder, but makes it accessible to each user in a series of folders, at any given time. This, in turn, makes the customer experience better because there are no loading delays. At my organization, we use it to target and manage our clients' audience, and basically optimize their use of media.
- Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone.
- Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you
- Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.
- Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
- I would like to see more cross-training implementation, there's always room for improvement.
- Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
- Better customer response – Our clients get better feedback based on the analytics provided.
- We're able to see what drives our customers – through analytics of click-based review, we're able to see what posts get the most response from our customer base, and we're able to shape our marketing based off that.
- We save money – In the long run, Adobe Marketing Cloud does the work of several people. In the past, we've spent a ton of money on marketing research. Now, we can just get all the tools we need from a subscription-based service.
Adobe Marketing Cloud is really the best program out there, I'm not sure how it stacks up against most other analytical clients, because I either don't use them as often, or my clients specifically request Adobe Marketing Cloud. Adobe Marketing Cloud (AMC) is basically the giant in digital online marketing, it's just a straight-up useful tool that any social media strategist can take and run with. It's just that good, and I highly recommend it, over anything else.
July 14, 2014
A powerful tool, if you have a plan for it.
Adobe Marketing Cloud was the essential tool to identify in which stage of the conversion funnel customers stand and inform sales department on maturity of leads. By integrating the tool with the company's CRM solution we were able to feed registered user navigation patterns into a model to predict likelihood of conversion and flag leads automatically. The tool was also used by the marketing team as a source of pre and post-campaign intelligence. Discover—one of the most versatile tools in Adobe Marketing Cloud—allowed us to fine-tune our user segmentation and develop our own metrics.
- While most web analytics tools rely on aggregate navigation data, Adobe Marketing Cloud allows analysis up to the individual user-level—an essential feature for companies doing digital marketing for B2B.
- Flexibility defining custom variables. You can customize the tool to fit your business' needs.
- Allows integration with 3rd party tools such as CRM and sales software.
- Price. If all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution.
- Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption.
- Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"
- Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
- For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
- If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.
However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.